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July 29th, 2010

Free Art Classes @ Utrecht!!!

Written by:
Berkeley Staff

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About one month from now we will begin an exciting new series of art classes and demonstrations, every first Sunday at 3pm in the store. We will kick things off on Sept. 5th with a two part class on block printing principles, lead by our awesome in-house artist, Lexi! She will guide you through the entire process, beginning with exercises in thinking, drawing, and carving images in negative space. This is a complete reversal of habit for most artists and a good thing to practice before you start carving up all of your wood blocks or linoleum. So come on out and bring your friends!

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July 22nd, 2010

Written by:
Berkeley Staff

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We are in the final weeks of our tremendous annual brush and canvas sale, so come in soon and stock up your studio! Sale ends August 15th.

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July 8th, 2010

Golden Open Acrylics!

Written by:
Berkeley Staff

We are very excited to welcome Golden’s Open Acrylic line of paints to our shelves! These gorgeous paints remain open for hours (or even days on the pallet), allowing for blending, shading, and glazing techniques formerly only possible with oil paints. Stored properly, your mixed colors can last for weeks!

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To achieve different effects while maintaining the Open Acrylics’ incredible open time, use Golden’s Open line of mediums. To adjust the Open paints’ drying time to suit your individual needs, just mix them with varying amounts of regular acrylic paint or mediums. You can do it all with this paint!

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June 15th, 2010

Written by:
Berkeley Staff

Artists, a call to entry! It’s our annual art competition, and this year we’re offering $15,000 in prizes. The categories are drawing, painting, and sculpture. All you have to do is send in a scanned image of your work. There’s nothing to lose and everything to gain–enter today!! Follow this link for more information.

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June 11th, 2010

Brush and Canvas Sale!

Written by:
Berkeley Staff

We’re having an incredible sale on ALL Utrecht brand brushes, canvases, and linens from now until August 15th! From hog bristle to kolinsky sable, from studio canvases to rolls of our finest rolls of Claessens linen–it’s all on sale at unbeatable prices. Come in today and get your studio stocked!

Brush and Canvas Sale

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October 29th, 2009

Be our fan on Facebook!

Written by:
Berkeley Staff

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We’ve got a Fan Page on Facebook now and we want you to become a fan of Utrecht Berkeley!  If you simply type “Utrecht Berkeley” into the search bar on your Facebook page you will find us.  Because Facebook streamlines a lot of processes involved in posting updates it’s super easy for us to give you up-to-the-minute info about specials, demos, new products, etc.  A lot of our customers love to chat with our associates about each other’s work, this is a great way to keep up with them as well and have a super quick link to get to see their personal work they’ve posted.  We’ll also send out incentives to get you back into our store asap (aka, info on promotions and COUPONS!).  We’ll of course continue to post updates to this blog as well, but once you’ve become familiar with the benefits of Facebook you’ll understand why it’s so fun to reconnect with long lost folks, find new friends, and meet other artists in our community!

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October 18th, 2009

Old School’s Cool!

Written by:
Berkeley Staff

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As these ancient cave paintings show, people have been spraying paint for as long as there has been art!  These sprayed hands could have been one of the first uses of a “stencil.”  They also could be a kind of a signature or “I was here.”

Aerosol spray paints are a modern invention which became popular for their unique look, quick drying time, and ability to mark on a variety of different surfaces.  They are widely used for murals, as well as for projects where other types of paint just don’t hold up.  They can be used freehand or with stencils, and different tips are available to create different sprayed line widths.

Montana Gold

Here at Utrecht Berkeley we stock the Montana Gold aerosol paints, which have a heavy pigment load, and a range of rich matte colors that satisfy the most demanding artist. 

Due to popular demand, we are expanding our selection of aerosol paints.

We already have 91 colors of Montana Gold, but soon we will be the only retailer in town to stock all 181 colors of Montana Gold aerosol paints!  (I didn’t know until recently that they MADE so many colors!)

Also coming soon:

We are bringing in the Alien aerosol paints from Spanish Montana.  We will be the only art supply store in town to stock them.

Alien

 The Alien paints come in a can that has less propellant than most spray paints:  this means the paint comes out more slowly and consistently, so there is more control and less risk of dripping. They are good for detailed work on fine art projects.

Ironlak

We are also bringing in the Ironlak aerosol paints, which are a more economically priced spray paint, good for the student or beginning spray can artist. (Note: we will only have the full size cans, not the small cans also pictured.)  With Ironlak, you can get more paint for your dollar, so you can feel free to experiment with new techniques.

If that wasn’t exciting enough, we are also expanding our selection of paint pens!

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Soon we will have the Krink paint pens and Montana Hard Core Markers in addition to the Sharpie paint pens that we already stock.

We are anxiously waiting for these new products to arrive, and will post here again as soon they are set up!

Note:  Most of you already know this, but just a reminder:  According to California State Law, you must be at least 18 years of age to purchase spray paint.  We will ask for your I.D.

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August 2nd, 2009

Wouldn’t The Bay be prettier filled with Etching ink?

Written by:
Berkeley Staff

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Ok, maybe not the actual bay but rather The Bay Area.  And maybe not with actual etching ink, but rather with the beautiful work it helps to produce.  I know I said that we were super excited to have the full line of Montana Gold, and we still are.  But if it’s possible, we’re even more excited to have the full color assortment of Charbonnel Etching Inks in stock!  Yes it’s true that we drink a lot of caffine and are therefore easily excitable, but that should in no way diminish how awesome it is to have these premium quality inks to offer you.  You have, after all, been asking for them and rightly so.  There are 51 lucious colors to choose from and we’re offering them in the handy 60ml/2 fl. oz. size so you can flirt with colors such as Nasturtium Yellow, Spring Green, and Solferino Violet without having to make a huge commitment.  Our commitment to you still stands though, the highest quality products at the best prices and the greatest staff on earth to assist you.

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July 12th, 2009

Have you gone to Montana yet?!?

Written by:
Berkeley Staff

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Woooo Hoooo!  We are so excited that we got the full 91+ color assortment in that we are running a super special deal on them right now…$7.99 ea. and buy 4 tips get the 5th tip free!  This paint is super thick so you don’t have to go back over your work a hundred times to get the full color strenth (and you also don’t have to buy as many cans).  The color saturation is intense and the finish is ultra matte.  People who try Montana are never satisfied with anything less again.  On top of that the colors they offer are so sensory satisfying like “best of times”, “flipper”, “ketchup” and “sugar melon”.  They are laquer based so the sky’s the limit for what you can paint with them.  I personally have painted shoes, clothes, an exterior door and my bike helmet on top of the more usual applications of signs and paintings on canvas.  Are you a fan of instant gratification?  Grab a can of Montana or ten and turn your world technicolor!

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July 8th, 2009

Figure Drawers Unite!

Written by:
Berkeley Staff

In our effort to help students gear up for their summer classes we’ve put a lot of the most common supplies on super sale.  We have a lot of figure drawers here in the East Bay that should take advantage of these great sale prices!  18×24 drawing pads, vine and willow charcoals and sketch books are just a few of the items that have great savings right now.  Printmakers should take advantage of our current sale on handmade Japanese papers!  These papers rarely go on sale and they are gorgeous, guaranteed to take your work to the next level. 

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